Skate. S2
EA Skate’s Season 2 campaign centered around a comedic 80s infomercial parody designed to highlight the new features in the game. Our team led all aspects of production, from casting and set design to bringing the creative vision to life.
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Casting was critical to the success of the concept, as the humor relied on finding someone who could fully commit to the absurdity of an insane infomercial host. We landed on Andrew Rousso, whose experience creating a wide range of comedic characters made him the perfect fit.
Much of the set was built practically, while intentionally cheesy green screen effects helped lean into the exaggerated aesthetic of classic 80s infomercials.
By embracing into the absurdity of the concept, we were able to create a memorable campaign that felt true to both the game and the era that inspired it.
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