Player 0.0

11
Heineken

To launch Heineken's global sim racing platform, Player 0.0, Mh.S and 100 Thieves produced the first-ever Player 0.0 U.S. Finals in New York City. The evening combined professional-grade sim racing, DJ Wax Motif, and a limited apparel wrapped into an amazing NYC Studio party.

Heineken Player 0.0 sim racing event — hero image
Heineken Player 0.0 sim racing event — campaign still
Heineken Player 0.0 sim racing event — production still
Heineken Player 0.0 sim racing event — campaign visual
Heineken Player 0.0 sim racing event — production still
Heineken Player 0.0 sim racing event — campaign still
Heineken Player 0.0 sim racing event — campaign visual

We built the ROS, managed the livestream and provided all of the simulator hardware and technology needed to get all the contestants up and running across a practice, and full race day. Press coverage exceeded targets and the event reached 59M+ total impressions across social and earned media including press from Complex, Digiday, Business Insider, and CNN.

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