OMEN

09
Riot Games

Two cinematic campaigns for Riot Games — one co-branded with OMEN built around the League of Legends (LoL) universe, and one for the Valorant community with OMEN and Intel. Both written, directed, and executive produced by our Head of Studio, and both premiered on some of the biggest stages in esports.

Riot Games OMEN campaign — hero image
Riot Games OMEN campaign — campaign still
Riot Games OMEN campaign — production still

For LoL, we pulled visual inspiration from Arcane and Jinx — shaping the tone, pacing, and worldbuilding so the OMEN hardware felt like it was powered by the universe itself, not placed inside it.

Riot Games OMEN campaign — campaign visual
Riot Games OMEN campaign — production still

For Valorant, we brought Riot, OMEN, and Intel into alignment early through storyboards and visual development, which kept production clean and approvals moving.

Riot Games OMEN campaign — campaign still
Riot Games OMEN campaign — campaign visual

The League of Legends campaign premiered at the World Championship in China to 6.7M peak viewers. The Valorant campaign premiered at VALORANT Masters in Paris. Both were supported by full social and digital rollouts across Riot and partner channels worldwide.

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FANATEC social content campaign — hero image
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FANATEC